Project Description

Global Technology organisation

Challenge

The sales lead was overwhelmed managing multiple £10M+ bids simultaneously while also delivering on existing responsibilities. The workload was stretching internal resources and jeopardising bid quality and focus.

Solution

Our bid consultancy stepped in to rewrite and review the £50M critical digital services bid. We worked closely with the sales lead and all lead authors to ensure the correct scoring content was in there backed from our data of winning previous bids.

Result & Impact

Our intervention freed the Sales Lead to concentrate on bid governance and pricing while maintaining bid quality. The successful £50M win solidified our role, leading to engagement on multiple additional £10M+ opportunities and raising the company’s bidding capacity without adding headcount.

  • We identified and embedded best-practice bid writing elements they’d missed—enhancing clarity, compliance, and persuasiveness across all responses.

  • Our team handled end-to-end bid writing and reviewing, delivering a high-quality work that met the client’s standards.

  • This freed up the Sales Lead to focus on strategy and governance —while our expertise sealed this huge win.