Project Description

CGC Group

Company Relevance

CGC Group UK is a highly respected lighting and interiors provider, delivering bespoke design, manufacturing, and installation solutions. With over 30 years of industry experience, they offer superior quality, extensive stock of in-house and leading UK/European brands, all coordinated from their 15,000 sq ft Stockport hub, close to the M60. cgcgroupuk.com

The Challenge

CGC faced a critical deadline: only three days remained to submit a 6,000-word bid, but they lacked sufficient in-house resources. The urgency of delivering a comprehensive, polished response under tight time constraints left minimal room for strategy, making timely completion nearly impossible without external support.

The Solution

Our in-house consultancy team deployed our proprietary bid automation and review platform. We stepped in immediately, drafting, refining, and polishing their response with speed and precision. Leveraging technology and our expert service, we transformed the bid quickly without sacrificing quality—ensuring a professionally crafted submission despite the tight timeline.

Result & Impact

We delivered the completed bid within three days—matching the deadline and securing a £250K win for CGC. This victory represented half their annual revenue generated in just a few days. The successful outcome demonstrated the power of automation and expert intervention in accelerating results under pressure.

  • We handled the entire £250k bid response in two days—letting the Sales Director focus on new opportunities and delivery.

  • Our cost‑effective bid consultancy services due to our automation and expert review platform—enabled the Sales Director to invest time and money in other sales activities.

  • This was CGC Group’s largest-ever win—yet they haven’t needed another bid since, as they’re now fully focused on delivery.

Humans augmented with technology here at Bid Bot

“Using the Bid Bot team and their platform has opened us up to the world of public sector bidding. The quality produced is amazing, it is a huge help using the tool which rapidly analyses bid responses to suggest improvements and automated content. Using their software has allowed us to reduce the time our subject matter experts spend on the bids, allowing them to focus on their day job. Thanks to Bid Bot we can now bid on more public sector tenders.”

Tom Moore – Sales Director

CGC Group