How is a Persona Structured?

Each persona consists of:

  • Name: The persona’s title or designation.

  • Description: A summary of the persona’s perspective.

  • Role: The function the persona performs in the company.

  • Categories: Key topics the persona focuses on, each containing relevant questions.

    • Category: A thematic area of evaluation (e.g., Pricing, Compliance, Solution Design).

    • Questions: The specific concerns or inquiries the persona would raise about the bid.

      • Name: The title of the question.

      • Description: A detailed explanation of what the persona wants to understand.

      • Weighting: A relative importance score, determining priority among all questions.

2025-04-02T16:10:43+00:00April 2nd, 2025|

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